Trustly's 2024 Big Game Success
In the past few years, we’ve seen a growing number of states legalize sports betting. As the popularity of sports betting continues to rise, the anticipation for increased transaction activity has been palpable, especially during major sporting events. With the arrival of 2024’s big game, Trustly stood poised to meet this demand, scaling its operations with seamless precision to handle the anticipated influx.
As the curtains closed on the big game, we are proud to report on our record-breaking growth and continued reliable uptime to support our customers.
Record-Breaking Growth
During the whole game day weekend, Trustly processed hundreds of millions of dollars in payment transactions, highlighting its position as a highly reliable payments platform for Operators across the US during this incredibly active period. Trustly experienced an astounding +68% Year-over-Year (YoY) pay-in Total Payment Value (TPV) growth on game day (Sunday) '24 compared to ‘23. This impressive surge underscores Trustly's increasing popularity and trust among players and Operators alike.
Dominating the Betting Scene
With 1 million consumers placing bets using Trustly's payment platform, Trustly captured a remarkable 12% share of total active players during the big game based on GeoComply's comprehensive geo-fencing data. This significant market presence further cements Trustly as the preferred payment method among bettors, offering convenience, speed, and security for all their transactions.
100% Technical Uptime
Amidst the frenzy of game day weekend, Trustly's payment processing systems stood strong, delivering 0 downtime and maintaining 100% API availability throughout the event. This unwavering reliability ensured that Operators could rely on Trustly to process transactions without any disruptions or delays.
Massive Growth in RTP Transactions
As mentioned, the potential uptick in sports betting availability meant that we had to prepare and scale our operations. Trustly proactively ramped up its operational capacity to accommodate the heightened activity from players. During the weekend, Trustly experienced massive 2.5x YoY growth in Real-Time Payments (RTP) Total Payment Value (TPV). Our growth exemplifies Trustly's adeptness and proficiency on the RTP rail, especially during extremely active times.
Trustly's Winning Streak Continues
With record-breaking numbers and unmatched performance, Trustly seeks to continue this trend. Just like every football franchise, we aim to win year after year. Looking ahead with determination and optimism, we also want to thank our customers for their instrumental part in making this year a success. We will strive to build upon this momentum and set new standards of excellence in the industry.
